Andrews Institute Promos

Project Overview
The Andrews Institute at Children's Health is the home for all athletes working towards bettering themselves. I was tasked with making a 15 and 30 second promo spot to run on WFAA to build awareness and interest in the sports performance branch of the Andrews Institute.
My Contributions
Created the direction and feel for the promos. I started with a storyboard to outline some of the most visually impactful exercises our patient would perform, then directed, filmed, and edited the promo.
Having been an athlete in my youth, and continued on to be an avid sports fan, I felt right at home envisioning and directing these spots. The goal of any project is to grab the viewer's attention, and we tried to accomplish that through pure adrenaline. Making motion graphic titles interact with the live action added an extra element that brought the whole piece full circle.
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We had to work fast and efficiently because we only had just a few hours of shooting time for the project. Every shot was pre-produced to keep us on a time table, but it was also imperative to adapt and improvise. Many of the transitions were created on the spot. The rush of filming this project gave my creative feeling an extra boost.
Andrews Institute Promos
Director, Camera, Editor
August 2018